Wednesday, October 24, 2007

Articles and Autoresponders

Writing articles to market a product or service is an
excellent way to build business. The articles should
be very informative, providing the reader with
information that is relevant to a specific topic. The
article usually includes a link to a webpage for more
information. The webpage, of course, is designed to
sell a product or service that relates to the topic of
the article.

These articles are commonly submitted to article
banks, websites, and ezine publishers. This is one
of the most effective ways to market a service or
product on the Internet, and it can become even more
effective when it is combined with the use of an
autoresponder.

Begin by setting each of your articles up in your
autoresponder. It is important that each article have
its very own autoresponder address, so you will
need an autoresponder service that will allow you to
do this. Next, make a master list of your articles, with
the autoresponder address for each article listed
beside the title. You can even add descriptions of the
articles on your master list if you want to.

Advertising your articles one at a time can take a
great deal of time…but advertising one autoresponder
address – the one for the master list – won’t take
very much time at all. Simply put it in your newsletter
and on your website. You can even allow other
ezine publishers to use this is a free resource for
their subscribers!



Autoresponder Access to Secret Pages

People love to have access to things that other
people can’t get. It makes them feel special, and it
is a marketing tactic that really works. Granting
access to secret pages works well on the Internet.
It works best when it is limited. For instance, you
can grant access to only a lucky few, or you can
have a time limit for accessing the pages. You can
grant access to secret pages on your website with
an autoresponder.

The way this works is quite simple. You create a
directory on your website that is password protected,
with one login and password that everybody can use.
You then create some valuable content for that
directory. You can call this your secret vault or your
private stash or anything else you want to call it – as
long as it sounds like something that your visitors
may really want to get their hands on. For instance
‘the secret tools that helped me earn thousands
each month’ would probably entice many people
who want to learn how to make money.

Once you get the directory and the pages set up,
put the URL of the pages and the login name and
password in an autoresponder. Write a sales page
and distribute it to your opt-in list, or have other list
owners distribute it to theirs. Make sure you ‘limit’
the offer. Don’t let people assume that you are
going to share this secret information with the rest
of the world – they want to be the only ones with
this special access!

Keep access to the secret pages free. The goal is to
get people to those pages, so that they can purchase
your products or services. However, remember that
you’ve advertised secret tools or secret information.
Therefore, when they get to those pages, there must
be something of value there for them to collect – for
free in most cases. Don’t make the mistake of
thinking that you will be losing money by giving
something away for free – you won’t. In fact, you’ve
already gained by collecting the names and
addresses of the people who were interested in
your secret information!

Again, this is a marketing tactic that really works,
and it is a great way to use an autoresponder. Once
people have requested the information for your private
pages, you can email them periodically, using your
autoresponder, to let them know about updates to
the secret site. While you are updating them, you
can also tell them about other specials or new
products in your line.


Autoresponders and Shopping Cart Integration


When people place orders through your website, it
is always a good idea to immediately acknowledge
the purchase. One way to do this is with the use of
an autoresponder that can be integrated with your
shopping cart. In fact, many shopping carts that are
available today have their own autoresponders built
into the system.

When you set up your autoresponder to send a
message to someone that has placed an order,
there are several things that should be included in the
message. This is an opportunity to ‘speak’ to your
customer, and to let them know about other deals
that you have or special items that you have available.
You should not miss this opportunity.

Do not try to get your ‘thank you’ sales message on
the same autoresponder as the customers email
receipt. Putting the sales message on an email that
is automatically sent to grant the customer access
to their purchase is also a bad idea – that would go
better with the receipt. Make sure your ‘thank you’
sales message is a message that is sent out all by
itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell
them how much their purchase will help them, and
then tell them about other available products that
work well with the one that they just purchased, or
that are similar to the one that they just purchased
in some way. For instance hair conditioner works
with hair shampoo. Vacuum cleaner bags or carpet
powder works well with vacuum cleaners. Just let
them know about the various products that you offer
that will compliment their purchase in some way.

The important thing is to not let your customer get
away without further contact! Think about being in a
brick and mortar store. When you go up to the
counter to pay, there are many items there for sale.
These items are meant to be picked up as last
minute purchases, or impulsive purchases. Your
‘thank you’ sales letter serves the same purpose.

Don’t make the mistake of bombarding your
customer! You can usually send them periodic
information about your specials after they have made
a purchase through you, but emailing them on a
daily basis with your offers is not good business!
Use your autoresponder responsibly! Make sure that
your autoresponder is set up to handle automatic
remove requests, and make sure that the information
that you are sending your customers is of value to
them.


Autoresponders and Spam – What You Need To
Know


There are laws against sending spam. There are
even laws that you must adhere to when you send
out email that was requested. No matter what type
of email you are sending out, the chances are good
that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws
in various states in the US, each commercial email
that you send must include your name or business
name, your street address, city, state, zip code,
and phone number. You must also include
instructions that will allow the recipient to remove
themselves from your mailing list. If you fail to do
any of this, you are essentially breaking the law in
various states – no matter what state or country you
live in!

Protect yourself from spam complaints in any way
that you can. Make sure that when a customer
requests any type of information from you that an
email is sent requesting confirmation before any
other email is sent. If someone is placing an order
from you, include a check box on the order form,
asking for permission to send them periodic emails.
Never use your autoresponder to send unsolicited
commercial email!


Autoresponders –
The More You Know, The More Effective They Are


If you have signed up with an autoresponder service,
you need to take the time to read the instructions to
learn how to use the service – before you load the
first word of your first message! Not knowing how to
use the service will lead to many mistakes, and
your customers and potential customers will most
likely see every mistake you make!

As soon as you have complete the sign up process,
load one email address into the autoresponders
mailing list – yours. If there is a manual or help file
for your autoresponder, read every word of it, and
really learn how to use all of the features of the
autoresponder.

Work with it, sending messages to your own address,
until you know your autoresponder service inside and
out! This may take a little time, but after a few hours
or so, you should know all that there is to know, and
you will be able to set your autoresponders up much
more effectively in the future. Taking the time to learn
now, will not only save time in the future, it may also
help you tweak and tune your autoresponder
messages and tracking in a way that increases your
responses!

Autoresponder Training Sessions
Autoresponders work very well when it comes to
training others. This is why autoresponders are the
perfect way to conduct email courses. But there are
other types of training that can be done with
autoresponders as well.

Even college professors have found a use for
autoresponders. They can use them to remind
students about upcoming tests, or to deliver study
guides. Since the information in that professor’s
course is taught over and over again each time a
new class comes in, this saves the professor a
great deal of time.

Autoresponders are also used by colleges to remind
faculty and students about upcoming events.
Because events are scheduled in advance, these
autoresponder messages are set up in advance,
and nobody has to depend on a secretary to get
those notices out!

Many businesses use autoresponders to keep their
employees trained. When new equipment is brought
into the office, and employees need to know how to
operate it, an autoresponder can be set up with
training instructions.

No matter what kind of business you are in, there is
a way that autoresponders can be used. The use of
an autoresponder will save quite a bit of time, and it
can also serve to make the people in your
organization much for effective.

5 comments:

Tara said...

hey its tara, here is the website i was talking about where i made the extra summer cash.......... the website is here

incion said...

Hello, I read your article and found that its very informative.Also I would like to refer to your case study for learning purposes. we need to share knowledge and links with each others.
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James Ron said...

It's a famous statement in the SEO world - "Content is the king". If you don't provide fresh, informative, and useful content(articles, press releases, etc) for your website, then search engine won't give your website that much footage. Nor will people care to go through the site.

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Sonika Mishra said...

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Alok Srivastav said...

Thanx for sharing the useful information with us..Keep going!!
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