Friday, August 31, 2007

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.
Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and managing an opt in list is also a proven marketing technique that many business websites use again and again to keep loyal visitors updated on the latest products available from their favorite e-store.
Building and managing an opt in list is also useful for websites that provide news, technology and various forms of information on different subject matters. Visitors that sign up at their favorite website's opt in list can receive updates on products and services offered by the site. In addition the subscriber gains access to the site's regular ezine or newsletter.
The opt-in mailing list provided by a website is not spam, it is a legitimate sign up program for individuals sincerely interested in a website's products and services. No one is included in the opt-in mailing list without prior consent.
Gathering email addresses for building and managing an opt in list
A number of free listing services are available on the Internet to gather email addresses for a website's opt in list. However many of these free list services cannot be personalized to suit a specific site. In addition, the free service list has the option of shutting down a website's list at whatever time they choose to do so.
A better method for building and managing an opt in list begins with a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file. After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site.
The online form to be filled up by a customer can also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts wherein the generally cost price of a good script is about $30.
A pop email account should be created on the website's server in order to accommodate the influx of subscription requests. Email templates will also make the process of handling subscription request easier and faster. This will include an email template for subscription requests and possible requests from subscribers that want to unsubscribe from the Website opt in list. The option to unsubscribe helps build trust between the site visitor and the website.
Building and managing an opt in list database
Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.
A database program will automatically enable a website to attend to all the details involved in building and managing an opt in list. At the same time, easy access to a subscriber's personal information allows a website to send personalized messages to a specific subscriber at any time.
Building and managing an opt in list subscriber base
Websites can employ a number of methods for building and managing an opt in list subscriber base. Putting up incentives are a great come on for building and managing an opt in list. Offering a free gift as well as providing free services with each subscription is a great technique for building and managing an opt in list. Online contests are also a very popular way of getting people to join a website opt-in list. In addition, prizes that are related to the website's content also help generate interest in the other products and services offered by the site.
Remember, building and managing an opt in list is the ideal and simplest option to increase website traffic.

Making a Hyper Responsive Opt Work

Making a Hyper Responsive Opt Work
Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.
Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt. This is basically creating a mailing list and sending the information to people which will contribute to sales.
A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.
Here are some benefits and features of using hyper responsive opt;
1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.
2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.
3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.
4. This can also be used to propose joint ventures with other people making the business grow further.
To give further detail how it works, here is the step by the step process of hyper responsive opts;
· The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.
Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.
· The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.
· A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?
· Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.
Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.

Wednesday, August 29, 2007

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet.
The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing.
Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed.
An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing.
Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like you. The term “opt in” means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business.
It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity in the Net.
Because of the feasibility of building an opt in list on Internet marketing, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer’s attention and sustain interest.
By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you. There is a great programViral Friend Generator that can explode your opt in list http://tinyurl.com/2fkyeq.
Opt in list is considered to be the most important item in an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.
Just imagine how these people value their opt in list. If this is the case, then it must be really something, right?
So, for people who are not yet aware of the importance of building a highly targeted opt in list and would like to know how to build them, here are some tips that could be very useful.
1. Decide on your niche market or your target market.
It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind.
Moreover, having a niche market would bring more focus on your marketing campaigns and would derive better results because you have direct you emails to people who would most likely be interested in them.
2. Be sure that your selected target market is available in the Internet.
The mere acquisition of a niche market is not a guarantee that you can already start building your opt in list. Since, the concept of opt in list is specifically generated to aid in the growth of the Internet market of a particular entrepreneur, it is important to have a niche market that is available through the Internet.
The concept is basically simple, how can you promote your online business if your niche market is not available in the Internet? Hence, it is extremely important to verify if your target market is available online.
3. Verify if your chosen target market is income-generating market.
Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all.
Try to verify their income-generating potential through the search engines, wherein you will find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results on your target market.
4. Generate solutions to the problems of your target market by using Internet forum.
Creating this type of forum will initiate the underlying solutions that will answer to most of your target market’s problem.
Through their posts and threads, you will be able to identify your target market’s problem and will be able to come up with a great solution. In turn, it will be very handy when you make your opt in list.
Indeed, the success of an online business or Internet marketing greatly depends on the opt in list. It is where the online businesses could come up with newsletters that would allow them to promote their products at the same time create the need for it. In turn, it will generate more income and make more money.
As they say, money is in the list that’s why most businesses consider opt in list as valuable as gold.

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.
It's stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
2. Good Implementation
Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don't make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

Thursday, August 16, 2007

Video Blogging

Getting started with videoblogging
Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.
A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.
Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.
People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.
Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.
If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.
Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.
Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.
Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.
Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.
But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.
Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.

Making Money With Blogs

PROBLOGGING: MAKING MONEY FROM BLOGS
A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following:
· Straight texts· Photographs or images (photoblog)· Video (videoblog)· Audio files (audioblog)· Hyperlinks
Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:
· Online journal or a web diary· Content managament system· Online publishing platform
A typical blog has the following components:
· Post date -the date and time of the blog entry
· Category - the category that the blog belongs to
· Title - the title of the blog
· Main body - the main content of the blog
· RSS and trackback - links the blog back from other sites
· Comments - commentaries that are added by readers
· Permalinks - the URL of the full article
· Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins
A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks).
There are numerous types of blogs. Some of them are the following:
1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).
2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
5. Literary blog - also known as litblog.
6. Travel blog - with focus on a traveler's stories on a particular journey.
7. Research blog - on academic issues such as research notes.
8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'.
9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
10. Religious blog - on religious topics
11. Educational blog - on educational applications, usually written by students and teachers.
12. Collaborative or collective blog - a specific topic written by a group of people.
13. Directory blog - contains a collection of numerous web sites.
14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
15. Personification blog - focus on non-human being or objects (such as dogs).
16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'.
Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog.
Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools( web colleagues offers the best tools http://tinyurl.com/2u6kb5 ), and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:
· Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.
· Business bloggers - people who focus on promoting products and services.
· Organizational bloggers - people who focus on internal or external communication in an organization or a community.
· Professional bloggers - people who are hired or paid to do blogging.
Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).
Below are just some of the many money-making opportunities for probloggers:
· Advertising programs· RSS advertising· Sponsorship· Affiliate Programs· Digital assets· Blog network writing gigs· Business blog writing gigs· Non blogging writing gigs· Donations· Flipping blogs· Merchandising· Consulting and speaking
The following are a few things that you need to consider if you want to be successful in problogging:
1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
2. Know your audience. Targeting a specific audience or group is a key to building a readership.
3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic.
4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.
Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Beginners Guide To Blogging

Beginners Guide to Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.
Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.
Basically a blog contains these features:
title- which allows you to label your postbody- this is the content of your posttrackback- other sites can be linked back to your blogpermanent link- every article that you write has a URLcomments- this allow readers to post comments on your blog.
One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.
This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.
Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs.
Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.
Some bloggers even use their blogs as a means to advertise. To learn how to effectivley earn money with your blog I recommend you become a member at Web Colleague http://tinyurl.com/2u6kb5 Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.
Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.
A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.
But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.
Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.
Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like.
Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.
There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.
Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

Boost Your Business With Blogging!

Boost Your Business With Blogging!
Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.
Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.
For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.
Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.
For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.
If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.
1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea. 2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now start setting up your blogs.
1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.3. Remember the following safety measures in blogging:? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;? avoid outright marketing blog or you will shy away your readers;? make content updated, relevant and fresh;? reinforce the company’s core values; and,? encourage employees to use it.4. Start blogging and complete 20 posts before going to marketing.5. Begin marketing.6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.8. Strive to be consistent with your topic all the time.9. Try to have unrelated topics with general and broad appeal.10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.
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The Importance of Blog Design

The Importance of Blog Design
Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.
Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists.
Many people spend time reading blogs. People read their friend's blogs, their favorite author's blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.
While getting news reports from blogs isn't reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.
Since there are many people who read and start their own blogs, blogs are a good medium to market a product. With the increasing blog traffic means increase in product sales.
Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging.
A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.
When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues.
This can be done by having informative or amusing content and good blog layout and design. You may develop your blog's content or you can also acquire the services of a web content writer to provide you with the blog articles.
The blog's layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog's traffic.
Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.
* Customize the banner
The banner usually has the most generic designs that are common to the blogs from a blogging company or service.
You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog.
In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.
* Personalizing photos
Of course, most of the photos that you will be posting will be your own. However, if you don't customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page.
It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog's templates.
* Add a favicon
Don't you think sites with icons on the address bar before the website's URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.
* Check out blog templates, layouts, backgrounds, textures and skins from sites
There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.
* Include RSS feeds
This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.
* Audio makes your blog more personal
Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.
* Advertisements
If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers' ease in accessing the information on your blog.
Try using these tips and you can definitely increase and retain traffic on your blog.

Blogging Software For All Your Blogging Needs

Blog Software For All Your Blogging Needs
Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.
For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.
Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a blog, you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.
Why a Blog?
1. For personal acquaintances, relationships and hobby. A person can write a blog about his daily activities, what’s going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a blog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.
2. Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.
3. For marketing. Corporations are too, into blogging; when well written and implemented, this kind of blog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.
Why someone else's software?
A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.
In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from “nothing at all” every single feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.
Hosted Services
If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes Blogger, TypePad, Live Journal, and more.
These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog's appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.
Self-Hosted
When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.
Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.

There is sofware available to you when you become a member at Web Colleagues http://tinyurl.com/2u6kb5 that will submit your blogs to search engines! Its free with membership. I love it! Try it out!

How To Increase Sales Through Streaming Audio

How to Increase Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files' links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.

All You Need To Know About Blog Host

All You Need To Know About Blog Hosts
Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.
Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.
Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.
Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages: ? Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;? Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;? Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.? Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers. Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.? Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.? Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.
Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.
A company may decide to do the following depending on its capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.
For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.
Keep in mind that blogs should have the following basic essentials:
COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.
If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.
After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:? create a style that meets the needs of the audience;? establish an open, credible tone;? schedule weekly updating of blog - ideally, a few times a week;? include weblinks of other website and blogs;? blog post should be in the “first person;”? focus on the business blog objective; and,? maintain an honest, engaging conversational quality.
Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

5 Reasons Why Blogging Is The New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.

Blogging 101

logging 101
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.
From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
Here’s how:
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
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